![]() A high retention rate is a key indicator of a successful hyper-casual game, as it shows that players are finding the game enjoyable and entertaining. In other words, it measures the ability of a game to keep players engaged and coming back to play it repeatedly. The last metric to take into account is Retention : it refers to the percentage of players who continue to play a game over time. ![]() We usually use the LTV by user metric which can be compared to the CPI. In brief, the LTV measures the revenue you will get from your game. It is an important metric because it helps to understand the long-term financial potential of games and to make informed decisions about how to allocate resources to maximize revenue. This lifetime could be measured in days, weeks, months, or even years, depending on how long the player continues to engage with the game. It is used to estimate the total amount of revenue that a player will generate for a game developer over the course of their "lifetime" playing the game. The second metric is the Life time Value ( LTV). It is important for game developers and publishers to monitor the CPI for their hyper-casual games and adjust their user acquisition strategies as necessary to maintain a healthy and profitable business. In short, the CPI depends on the size of the target : if a lot of players are interested in your game, network algorithms won’t have trouble finding a lot of users, thus the CPI will be low. A higher CPI, on the other hand, may indicate that the pool of users interested by your game might not be big enough to scale well or that you need to improve your user acquisition marketing in order to attract more users.A lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market.The CPI is an important metric for game developers and marketers, as it helps them understand the effectiveness of their user acquisition efforts and determine the Return On Investment ( ROI) of their advertising spend. This is calculated by dividing the total cost of acquiring new users through advertising or other promotional efforts by the total number of new users acquired. Many factors can influence your profit but let's focus on the three most important metrics.įirst we have the Cost Per Install ( CPI) : it refers to the average cost of acquiring a new user for the game. The trick is to find the balance between the two to start being profitable. Unlike other games, building a community around your game isn’t as important as making sure that the price you spend for each user is worth it.Įach user costs money to acquire, then generates money by watching ads in your game. In the hyper-casual genre, the most common way to acquire players for your game is to pay for ads. The main factors that influence your profit. By the way, if you are still thinking about creating your game, we have a great article about how to harness your creativity to make a hyper-casual concept. Thanks to these tips, you will have more chances to have a large pool of users. There should be as little text as possible and finally use one main simple interaction in the core gameplay. Your game should be simple, clear and efficient : add friction, create a clear and simple design.You can also choose a trend that speaks to people. Find concepts from everyday life : you can work on a theme people already like or surf on the legacy from PC games.Here are a few tips to attract hyper-casual gamers : ![]() If you want your game to be successful and profitable, you have to keep in mind that players have to stay on your game as long as possible in order to make the most of your monetization mechanics. ![]() The most important thing to remember is that hyper-casual games are paid for by ads so your goal is to attract as many players as possible to your game. How can your creativity bring you money ? This specific one allows to turn creativity into profit. If you are reading this article, chances are you already have a hyper-casual game in mind and you would like to know ways to make some money with your creation.Īs a developper, you may be passionate about your job but when it is about creating a hyper-casual game you need to think about «How am I going to make profit ?».įirst, it is important to know that hyper-casual business model is very distinct from the others.
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